Type: Remote Friendly 2/5

Location: Lagos, Nigeria

Salary: 85-100k (can be negotiated)

<aside> 👥 2 Open Positions

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The role of the content marketer involves an indepth understanding of content marketing and what it is meant to help businesses achieve.

DABA is a company that is building in the Blockchain space.

The Blockchain is a relatively new technology so the content being created needs to be understandable.

Over 80% of our customer base are also newbies to the Blockchain space, so it is important they are exposed to contents that helps them have a firm understanding of why what we are building at DABA matters.

This information would be passed across to them in form of blog posts, Newsletters, events, social media content and other forms of online media.

This role require a product minded approach to content as you would be educating people on the different features of our platform and why they are important.

The purpose of content marketing is to make an audience see the Importance of purchasing a product and that is the kind of content that you would be required to create at DABA.

<aside> 🔰 Responsibilities

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• Handling strategic online initiatives
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build, and maintain our social media presence
• Identify trends, insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.